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Brand building is an important part in making good business. Consistent branding builds trust and trust builds market share. Brand building helps to identify strong identity for your product or services that potential users or customers that think of your brand first when they are in the market for that particular product or service. In this digital era, e-branding also helps in creating brand awareness, communicating what your brand is and what is stands for.

At Media Labs Innovation we help clients distinguish their e-business model from the rest of the crowd, sending a consistent and thorough message over time and across various media. In this digital era, e-branding is all about creating brand awareness so that consumers have you in mind when they're digitally connected. Building a digital frontier may be your company's stated objective. But it won't get far unless it puts e-branding first.

At Media Labs Innovation, we spend time to study to understand your product, investing time in researching and defining your brand. Review your current objects and goals, providing the right strategy and targets.

Website project management is the discipline of planning, organizing and managing resources to bring about the successful completion of specific website project goals and objectives.

The process begins with a discovery period whereby the project team becomes familiar with the business model and operations of the client. Once the discovery phase is complete, strategic planning can begin. Strategic planning outlines the purpose and direction for the website. It can include: a mission statement, marketing goals, competitive analysis, user requirements, branding strategy, additionally the metrics used to measure project success. The planning phase is completed first and involves both the client team and the contractor teams.

Organizing all or some of these topics into a written project document or documents is next. Typical documents include Analysis & Design, Specification, and Usability & Acceptance Testing Plans. After the documents have been created and signed off on by both parties, the project can then be broken down into tasks and mapped out over an established timeline.